It seems when it comes to Japanese fashion and female celebrities dyed hair is the color of choice. For many they can pull off many or a couple different shades. However, there are quite a few that should stick to their natural hair color. This does not mean it looks awful; it might mean that black just suits them better. (Oh, about this picture of Sayu. If anyone dyes her hair I will go on a rampage!) Here are some examples: 
JunJun looks okay as a brunette, but (yeah I'm a broken record) she looks ten times better with her natural hair.
Yuko Oshima looks good with her brown hair. However, I think black hair suits her a little bit more and I believe it matches her personality better. I've noticed that black hair usually makes the girls look more natural and youthful. Brunette or blonde hair I think is a little more mature, so sometimes it causes a sexier image.
The most flattering skin tone also makes a difference. Now this varies a lot, and is not a rule. Minami Minegishi (right) would not look as spectacular without her black hair. I want to say it is because of her paler skin. I think this is also the case for JunJun who has tanned a bit. But, Haruna looks great with brown hair and she is on the paler side too. Just a thought.
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